Planner
Website Content Planner
Plan each website page’s purpose, message hierarchy, content blocks, calls to action, media requirements, ownership, status, and production schedule.
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Checklist
Website Requirements Checklist
Use this checklist to define what your website must accomplish, contain, support, and integrate before design or development begins.
Clarify the audience, business objectives, required pages, content, functionality, technology, compliance, performance, and ownership responsibilities. A well-defined requirements document reduces costly revisions and helps ensure that the finished website supports real business needs.
Download the Website Requirements Checklist
Clarify the audience, business objectives, required pages, content, functionality, technology, compliance, performance, and ownership responsibilities. A well-defined requirements document reduces costly revisions and helps ensure that the finished website supports real business needs.
Purpose
What This Resource Helps You Accomplish
- Define the website’s business objectives
- Identify priority audiences and user needs
- Establish required pages and content
- Document essential features and functionality
- Clarify technology and integration requirements
- Address accessibility, security, privacy, and compliance
- Assign content, approval, and maintenance responsibilities
- Create a reliable brief for design and development
Included
What You Will Work Through
- Business objectives and success measures
- Priority audience and user needs
- Website scope and required pages
- Navigation and information architecture
- Content and media requirements
- Forms and lead-generation functions
- E-commerce and payment requirements
- Customer-account requirements
- Technology and third-party integrations
- Mobile and responsive requirements
- Accessibility and usability standards
- Security, privacy, and legal requirements
- Search-engine and analytics requirements
- Performance and hosting considerations
- Ownership, approval, and maintenance responsibilities
How to Use This Resource
Turn the Tool into Action
- 01 Define the business decisions and customer actions the website must support.
- 02 Identify priority audiences and the information each audience needs.
- 03 List all required pages, content, forms, features, and integrations.
- 04 Separate essential launch requirements from future enhancements.
- 05 Assign responsibility for writing, imagery, approvals, technical setup, and maintenance.
- 06 Document accessibility, privacy, security, compliance, and performance expectations.
- 07 Review the requirements with business, creative, and technical stakeholders.
- 08 Use the approved checklist as the controlling brief for design and development.
Ready to Begin?
Put This Resource to Work
Use the tool thoughtfully, record your decisions, and translate your conclusions into clear next steps.
Continue Building
Related Resources
Guide
Technology Stack Guide
Evaluate and connect the platforms required for your website, customers, payments, marketing, analytics, collaboration, storage, automation, security, and support.
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Checklist
E-Commerce Launch Checklist
Verify that products, pricing, inventory, checkout, payments, shipping, policies, analytics, mobile performance, security, fulfillment, and customer service are ready for launch.
View Resource →Personalized Guidance
Need Help Applying This Resource?
Speak with The Cumberbatch Group about the strategic support required to move your business forward.
Schedule a Consultation