Calculator
Break-Even Calculator
Determine the sales volume required to cover fixed and variable costs by examining price, contribution margin, total cost, and projected revenue.
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Calculator
Pricing Calculator
Use this calculator to evaluate the financial logic behind your pricing rather than relying on competitor imitation, intuition, or arbitrary markups.
Examine costs, desired margins, customer value, sales volume, discounts, and revenue objectives. The results should support a price that customers can understand, the market can sustain, and the business can profitably deliver.
Access the Pricing Calculator
Examine costs, desired margins, customer value, sales volume, discounts, and revenue objectives. The results should support a price that customers can understand, the market can sustain, and the business can profitably deliver.
Purpose
What This Resource Helps You Accomplish
- Calculate the complete cost of delivering the offer
- Establish minimum acceptable pricing
- Evaluate gross profit and contribution margin
- Test different price and sales-volume scenarios
- Understand the effect of discounts and fees
- Align pricing with revenue and profit objectives
- Identify financially unsustainable assumptions
- Make more informed pricing decisions
Included
What You Will Work Through
- Direct cost inputs
- Variable cost inputs
- Allocated fixed costs
- Transaction and platform fees
- Target gross margin
- Target contribution margin
- Recommended price calculation
- Sales-volume assumptions
- Revenue projections
- Gross-profit projections
- Discount-impact analysis
- Alternative pricing scenarios
- Break-even considerations
- Pricing decision summary
How to Use This Resource
Turn the Tool into Action
- 01 Enter accurate direct, variable, fixed, transaction, and platform costs.
- 02 Choose a target margin appropriate for the business model and market.
- 03 Calculate the minimum price required to meet the selected margin.
- 04 Test realistic sales-volume, discount, and fee scenarios.
- 05 Compare calculated pricing with customer value and credible market alternatives.
- 06 Identify assumptions that create unacceptable margin or cash-flow risk.
- 07 Select a pricing approach the business can explain and consistently deliver.
- 08 Review the calculation whenever costs, channels, offers, or market conditions change.
Ready to Begin?
Put This Resource to Work
Use the tool thoughtfully, record your decisions, and translate your conclusions into clear next steps.
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Need Help Applying This Resource?
Speak with The Cumberbatch Group about the strategic support required to move your business forward.
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