Checklist
Website Requirements Checklist
Define your website’s goals, users, pages, functionality, content, integrations, analytics, security, accessibility, mobile requirements, and launch needs before development begins.
View Resource →
← Build Your Digital Presence Resources
Planner
Website Content Planner
Use this planner to organize the written, visual, and functional content required for every page of your website.
Define each page’s audience, purpose, key message, supporting information, calls to action, media, ownership, and approval status. The completed plan should make content creation more disciplined and prevent design or development from progressing without the necessary material.
Download the Website Content Planner
Define each page’s audience, purpose, key message, supporting information, calls to action, media, ownership, and approval status. The completed plan should make content creation more disciplined and prevent design or development from progressing without the necessary material.
Purpose
What This Resource Helps You Accomplish
- Define the purpose of every website page
- Align content with audience needs and business objectives
- Establish page-specific messages and calls to action
- Identify required text, images, video, forms, and downloads
- Assign content ownership and approval responsibilities
- Track drafting, review, and completion status
- Improve consistency across the website
- Prepare complete content before final development
Included
What You Will Work Through
- Website page inventory
- Page purpose and business objective
- Priority audience
- Primary message
- Supporting information
- Page structure and content sections
- Calls to action
- Required images and video
- Forms, downloads, and interactive content
- Search-engine title and description
- Internal and external links
- Content owner
- Reviewer and approver
- Drafting and approval status
- Publication and update schedule
How to Use This Resource
Turn the Tool into Action
- 01 Create a complete inventory of the pages required for launch.
- 02 Define the audience, purpose, primary message, and action for each page.
- 03 Outline the sections and supporting information required on every page.
- 04 List the necessary text, images, video, forms, downloads, and links.
- 05 Assign one content owner, reviewer, and final approver to each page.
- 06 Set realistic drafting, review, revision, and approval deadlines.
- 07 Confirm that content is accurate, consistent, accessible, and publication-ready.
- 08 Maintain the planner after launch to coordinate future updates and additions.
Ready to Begin?
Put This Resource to Work
Use the tool thoughtfully, record your decisions, and translate your conclusions into clear next steps.
Continue Building
Related Resources
Template
Brand Messaging Template
Develop a clear messaging hierarchy that aligns your core promise, value proposition, audience messages, supporting proof, message pillars, and brand voice.
View Resource →
Guide
Technology Stack Guide
Evaluate and connect the platforms required for your website, customers, payments, marketing, analytics, collaboration, storage, automation, security, and support.
View Resource →Personalized Guidance
Need Help Applying This Resource?
Speak with The Cumberbatch Group about the strategic support required to move your business forward.
Schedule a Consultation